Gamercraft - Store
Creation of an integrated e-shop for players
The challenge: Gamercraft was paying out all player winnings in cash, causing cash flow issues and limiting reinvestment. Players also asked for easier ways to use their winnings.
My solution: I designed an integrated e-shop where players could convert their earnings into gift cards and useful products, with a flexible architecture to add future content.
Business impact: The e-shop reduced cash outflows while generating new revenue. User testing showed players appreciated being able to “spend their winnings directly on the platform.” The modular system opens the door to future merchant partnerships and a complete economic ecosystem.
Gamercraft - Store
Creation of an integrated e-shop for players
The challenge: Gamercraft was paying out all player winnings in cash, causing cash flow issues and limiting reinvestment. Players also asked for easier ways to use their winnings.
My solution: I designed an integrated e-shop where players could convert their earnings into gift cards and useful products, with a flexible architecture to add future content.
Business impact: The e-shop reduced cash outflows while generating new revenue. User testing showed players appreciated being able to “spend their winnings directly on the platform.” The modular system opens the door to future merchant partnerships and a complete economic ecosystem.
Gamercraft - Store
Creation of an integrated e-shop for players
The challenge: Gamercraft was paying out all player winnings in cash, causing cash flow issues and limiting reinvestment. Players also asked for easier ways to use their winnings.
My solution: I designed an integrated e-shop where players could convert their earnings into gift cards and useful products, with a flexible architecture to add future content.
Business impact: The e-shop reduced cash outflows while generating new revenue. User testing showed players appreciated being able to “spend their winnings directly on the platform.” The modular system opens the door to future merchant partnerships and a complete economic ecosystem.
My working process
Find out how I design impactful experiences
My working process
Find out how I design impactful experiences
My working process
Find out how I design impactful experiences
Defining content and planning for the future
For the first version, we opted for a simple and pragmatic solution:
Gift Cards: Players can purchase gift cards from their favorite brands using their winnings.
Future Flexibility: The e-shop structure was designed to easily incorporate new product types in the future, such as tickets, physical items, or in-game power-ups.
This approach allowed us to meet immediate needs while laying the groundwork for future evolution.
Defining content and planning for the future
For the first version, we opted for a simple and pragmatic solution:
Gift Cards: Players can purchase gift cards from their favorite brands using their winnings.
Future Flexibility: The e-shop structure was designed to easily incorporate new product types in the future, such as tickets, physical items, or in-game power-ups.
This approach allowed us to meet immediate needs while laying the groundwork for future evolution.
Defining content and planning for the future
For the first version, we opted for a simple and pragmatic solution:
Gift Cards: Players can purchase gift cards from their favorite brands using their winnings.
Future Flexibility: The e-shop structure was designed to easily incorporate new product types in the future, such as tickets, physical items, or in-game power-ups.
This approach allowed us to meet immediate needs while laying the groundwork for future evolution.
Design and seamless integration
Seamless integration was a key focus of this project. We reused the modal designed for tournament sign-ups, which was already tested on the platform, allowing us to ensure:
Visual consistency with the rest of the platform.
Rapid user adoption, due to the familiar design.
Reduced costs and development time by reusing existing components.
Design and seamless integration
Seamless integration was a key focus of this project. We reused the modal designed for tournament sign-ups, which was already tested on the platform, allowing us to ensure:
Visual consistency with the rest of the platform.
Rapid user adoption, due to the familiar design.
Reduced costs and development time by reusing existing components.
Design and seamless integration
Seamless integration was a key focus of this project. We reused the modal designed for tournament sign-ups, which was already tested on the platform, allowing us to ensure:
Visual consistency with the rest of the platform.
Rapid user adoption, due to the familiar design.
Reduced costs and development time by reusing existing components.
Learning from user testing
User testing revealed a crucial need: players were unsure where to find the items they purchased. This insight led us to create a clear and flexible inventory that:
Displays clear visuals for each item.
Easily integrates new product categories with a flexible component.
These adjustments helped eliminate player uncertainty while setting the stage for future evolution of the e-shop.
Learning from user testing
User testing revealed a crucial need: players were unsure where to find the items they purchased. This insight led us to create a clear and flexible inventory that:
Displays clear visuals for each item.
Easily integrates new product categories with a flexible component.
These adjustments helped eliminate player uncertainty while setting the stage for future evolution of the e-shop.
Learning from user testing
User testing revealed a crucial need: players were unsure where to find the items they purchased. This insight led us to create a clear and flexible inventory that:
Displays clear visuals for each item.
Easily integrates new product categories with a flexible component.
These adjustments helped eliminate player uncertainty while setting the stage for future evolution of the e-shop.
Conclusion
The e-shop integration marked a significant step forward for Gamercraft, transforming the player experience while strengthening the platform's economic ecosystem. Adding this feature allowed:
Players to simplify and accelerate the use of their winnings.
Gamercraft to diversify its revenue streams and open new growth opportunities.
With a flexible design and an active user base, the e-shop is ready to incorporate new products and features, further solidifying Gamercraft’s position as an innovative player in the competitive gaming sector.
Conclusion
The e-shop integration marked a significant step forward for Gamercraft, transforming the player experience while strengthening the platform's economic ecosystem. Adding this feature allowed:
Players to simplify and accelerate the use of their winnings.
Gamercraft to diversify its revenue streams and open new growth opportunities.
With a flexible design and an active user base, the e-shop is ready to incorporate new products and features, further solidifying Gamercraft’s position as an innovative player in the competitive gaming sector.
Conclusion
The e-shop integration marked a significant step forward for Gamercraft, transforming the player experience while strengthening the platform's economic ecosystem. Adding this feature allowed:
Players to simplify and accelerate the use of their winnings.
Gamercraft to diversify its revenue streams and open new growth opportunities.
With a flexible design and an active user base, the e-shop is ready to incorporate new products and features, further solidifying Gamercraft’s position as an innovative player in the competitive gaming sector.
Curious to meet me?
Why not talk to each other over coffee?
Curious to meet me?
Why not talk to each other over coffee?
Curious to meet me?
Why not talk to each other over coffee?