Gamercraft - Enhanced tournaments
How to reinvent the competitive experience?
Gamercraft hired me to optimize their flagship product, the paid tournament experience, while also introducing an innovative new category: Flash Tournaments. I redesigned the user journey to make it smoother and more engaging, eliminating friction points that hindered user participation. I also created the Flash Tournaments, which quickly became the platform’s primary revenue source.
Gamercraft - Enhanced tournaments
How to reinvent the competitive experience?
Gamercraft hired me to optimize their flagship product, the paid tournament experience, while also introducing an innovative new category: Flash Tournaments. I redesigned the user journey to make it smoother and more engaging, eliminating friction points that hindered user participation. I also created the Flash Tournaments, which quickly became the platform’s primary revenue source.
Gamercraft - Enhanced tournaments
How to reinvent the competitive experience?
Gamercraft hired me to optimize their flagship product, the paid tournament experience, while also introducing an innovative new category: Flash Tournaments. I redesigned the user journey to make it smoother and more engaging, eliminating friction points that hindered user participation. I also created the Flash Tournaments, which quickly became the platform’s primary revenue source.
Optimized the user journey for a smoother and more engaging experience
Optimized the user journey for a smoother and more engaging experience
Created Flash Tournaments, which became the platform's primary revenue stream.
Created Flash Tournaments, which became the platform's primary revenue stream.
Reduced friction with clear communication and timely, relevant information
Reduced friction with clear communication and timely, relevant information
My working process
Find out how I design impactful experiences
My working process
Find out how I design impactful experiences
My working process
Find out how I design impactful experiences
A competitive, fluid user journey
The typical user journey involved several steps:
Registration: The player selects a tournament and registers using credits or real money.
Waiting and Preparation: The player waits for the tournament to begin, knows the deadlines to complete games, and follows the established rules.
Results: Once all participants are done, the system analyzes scores and awards prizes.
This structure created several frustrations: long waiting times, difficulty attending scheduled tournaments, and impatience to play immediately. I identified these friction points and redesigned the experience to remove these frustrations.
A competitive, fluid user journey
The typical user journey involved several steps:
Registration: The player selects a tournament and registers using credits or real money.
Waiting and Preparation: The player waits for the tournament to begin, knows the deadlines to complete games, and follows the established rules.
Results: Once all participants are done, the system analyzes scores and awards prizes.
This structure created several frustrations: long waiting times, difficulty attending scheduled tournaments, and impatience to play immediately. I identified these friction points and redesigned the experience to remove these frustrations.
A competitive, fluid user journey
The typical user journey involved several steps:
Registration: The player selects a tournament and registers using credits or real money.
Waiting and Preparation: The player waits for the tournament to begin, knows the deadlines to complete games, and follows the established rules.
Results: Once all participants are done, the system analyzes scores and awards prizes.
This structure created several frustrations: long waiting times, difficulty attending scheduled tournaments, and impatience to play immediately. I identified these friction points and redesigned the experience to remove these frustrations.
Enhancing the user experience
Revisiting Information for Better Clarity
I worked closely with the Gamercraft community on Discord to understand the motivations behind choosing tournaments. Feedback guided my strategy:
Displaying essential details (cashprize, date, rules) directly on the homepage.
Providing clear details at registration: score calculation, prize structure, and payment.
Once joined, players received a full tournament overview: timelines, instructions, and progress updates.
Enhancing the user experience
Revisiting Information for Better Clarity
I worked closely with the Gamercraft community on Discord to understand the motivations behind choosing tournaments. Feedback guided my strategy:
Displaying essential details (cashprize, date, rules) directly on the homepage.
Providing clear details at registration: score calculation, prize structure, and payment.
Once joined, players received a full tournament overview: timelines, instructions, and progress updates.
Enhancing the user experience
Revisiting Information for Better Clarity
I worked closely with the Gamercraft community on Discord to understand the motivations behind choosing tournaments. Feedback guided my strategy:
Displaying essential details (cashprize, date, rules) directly on the homepage.
Providing clear details at registration: score calculation, prize structure, and payment.
Once joined, players received a full tournament overview: timelines, instructions, and progress updates.
Flash tournaments: play now, win quickly
To address players’ impatience, I introduced Flash Tournaments. Unlike scheduled tournaments, these events allowed players to register and play immediately. The main challenge was to maintain a consistent experience while simplifying the interface to clearly differentiate between the two types of tournaments.
The Flash Tournaments quickly became a success, generating more revenue than scheduled tournaments while satisfying players who wanted instant events.
Flash tournaments: play now, win quickly
To address players’ impatience, I introduced Flash Tournaments. Unlike scheduled tournaments, these events allowed players to register and play immediately. The main challenge was to maintain a consistent experience while simplifying the interface to clearly differentiate between the two types of tournaments.
The Flash Tournaments quickly became a success, generating more revenue than scheduled tournaments while satisfying players who wanted instant events.
Flash tournaments: play now, win quickly
To address players’ impatience, I introduced Flash Tournaments. Unlike scheduled tournaments, these events allowed players to register and play immediately. The main challenge was to maintain a consistent experience while simplifying the interface to clearly differentiate between the two types of tournaments.
The Flash Tournaments quickly became a success, generating more revenue than scheduled tournaments while satisfying players who wanted instant events.
User testing and research
Recruiting participants for user testing was a challenge, as most of the users were based in Brazil and spoke Portuguese. I leveraged platforms like Discord to identify English-speaking players and ensure the tests were representative. These tests validated the positive reception of the Flash Tournaments and provided insights for final refinements.
User testing and research
Recruiting participants for user testing was a challenge, as most of the users were based in Brazil and spoke Portuguese. I leveraged platforms like Discord to identify English-speaking players and ensure the tests were representative. These tests validated the positive reception of the Flash Tournaments and provided insights for final refinements.
User testing and research
Recruiting participants for user testing was a challenge, as most of the users were based in Brazil and spoke Portuguese. I leveraged platforms like Discord to identify English-speaking players and ensure the tests were representative. These tests validated the positive reception of the Flash Tournaments and provided insights for final refinements.
Why this project matters
This project highlights the importance of listening to users and innovating to meet their needs. By improving the tournament experience and introducing Flash Tournaments, I not only made the platform more attractive but also boosted its economic viability.
Why this project matters
This project highlights the importance of listening to users and innovating to meet their needs. By improving the tournament experience and introducing Flash Tournaments, I not only made the platform more attractive but also boosted its economic viability.
Why this project matters
This project highlights the importance of listening to users and innovating to meet their needs. By improving the tournament experience and introducing Flash Tournaments, I not only made the platform more attractive but also boosted its economic viability.
Curious to meet me?
Why not talk to each other over coffee?
Curious to meet me?
Why not talk to each other over coffee?
Curious to meet me?
Why not talk to each other over coffee?