Gamercraft - Community Feature
How to encourage your favorite players while earning money?
The engagement challenge: Spectators passively watched tournaments without being able to financially interact with their favorite players, limiting engagement and revenue opportunities.
My solution: I designed the "Backings" - a system allowing spectators to financially support their favorite players and win if they perform. This feature created a new recurring revenue stream via commissions.
Impact
New source recurring income (commissions)
Spectators transformed into active "investors"
Discord community reactivated
Self-sustaining economic ecosystem
Role
Community research: spectator needs
System design: transparent and social betting
Intuitive interface: non-betting experts
Discord co-creation: concept validation
Contexte
Period: 2024
Problem: Passive spectators, lack of commitment
Collaboration: Co-creation with Discord community
Innovation: Social + financial betting system
Exploring community expectations
To ensure the product meets user expectations, I worked closely with the active Discord community. Through regular exchanges, we explored:
Community challenges: what motivates players? What barriers could discourage them?
Opportunities to create an immersive and engaging experience.
Concrete ideas, often coming from the players themselves.
These discussions formed the basis of key features while strengthening the trust relationship with the community.
Essential features
Following the feedback collected, I prioritized the following features:
Live streaming of games: integrate player screens with a camera to create a stronger link between viewers and players, while increasing overall engagement.
Score consultation: ensure transparency and strengthen system credibility.
Event history: provide summaries of players' past performances to help users make informed decisions.
Experience consistency: maintain existing application patterns to avoid disrupting users and offer continuity in the experience.
These features were selected to combine innovation, immersion, and clarity.
