Gamercraft - Store
Creating an integrated e-shop for gamers
The challenge: Gamercraft was paying out all player winnings in cash, creating cash outflows with no possibility of reinvestment in the ecosystem, and players were requesting ways to use their winnings more easily.
My solution: I designed an integrated e-shop allowing players to directly convert their winnings into gift cards and useful products, with a flexible architecture to add new content in the future.
The business impact: The e-shop helped reduce cash outflows while creating a new revenue stream for the platform. User testing showed that players appreciated being able to "spend their winnings directly on the platform." The modular architecture opens the door to future merchant partnerships and a complete economic ecosystem.
Define content and plan for the future
For the first version, we opted for a simple and pragmatic solution:
Gift cards: Players can purchase gift cards from their favorite brands with their winnings.
Flexibility for the future: The e-shop structure was designed to allow future addition of new types of items, such as tickets, physical objects, or in-game power-ups.
This approach allowed us to quickly respond to immediate needs while creating a solid foundation for future developments.
Seamless design and integration
Integration was a key element of this project. I reused the modal designed to join a tournament, already proven on the platform, which allowed us to guarantee:
Visual consistency with the rest of the platform.
Rapid user adoption, thanks to design familiarity.
Reduced costs and development time by reusing existing components.
Learning from user testing
User testing highlighted a crucial need: players' uncertainty about the location of purchased items. This discovery pushed us to create a clear and flexible inventory, capable of:
Displaying clear visuals for each item.
Easily integrating new product categories, thanks to a flexible component.
These adjustments eliminated player doubts and laid the groundwork for future e-shop evolution.