Gamercraft - Store
Creating an integrated e-shop for gamers
The economic problem: Gamercraft paid all gains in cash, creating significant outflows without the possibility of reinvestment in the ecosystem.
My solution: I have designed an integrated e-shop allowing players to directly convert their winnings into useful gift cards and products. The e-shop reduced cash outflows by 40% while creating a new source of income.
Impact
-40% cash outflows (gains in ecosystem)
New revenue source via product margins
68% adoption regular players
Flexible architecture future partnerships
Role
User research: needs and expectations
Product architecture: scalable system
Design interface: integrated shopping experience
Validation tests: adoption and real uses
Contexte
Period: 2024
Problem: Gains paid cash = direct outflows
User request: use gains on platform
Team: Solo design + collaboration PM USA
Define content and plan for the future
For the first version, we opted for a simple and pragmatic solution:
Gift cards: Players can purchase gift cards from their favorite brands with their winnings.
Flexibility for the future: The e-shop structure was designed to allow future addition of new types of items, such as tickets, physical objects, or in-game power-ups.
This approach allowed us to quickly respond to immediate needs while creating a solid foundation for future developments.
Seamless design and integration
Integration was a key element of this project. I reused the modal designed to join a tournament, already proven on the platform, which allowed us to guarantee:
Visual consistency with the rest of the platform.
Rapid user adoption, thanks to design familiarity.
Reduced costs and development time by reusing existing components.
Learning from user testing
User testing highlighted a crucial need: players' uncertainty about the location of purchased items. This discovery pushed us to create a clear and flexible inventory, capable of:
Displaying clear visuals for each item.
Easily integrating new product categories, thanks to a flexible component.
These adjustments eliminated player doubts and laid the groundwork for future e-shop evolution.