Gamercraft - Building a User Database
How to consolidate user research for future projects?
The efficiency problem: User insights were scattered across different tools, making information search time and inefficient for the international team.
My solution: I created a centralized and organized library of user searches, reducing by 60% the time spent searching for insights and accelerating product decision-making.
Impact
60% time reduction search insights
Centralization knowledge base team
Product decision-making acceleration
Role
Architecture information : categorization insights
Documentation system: team accessibility
Team training: use and maintenance
Standardisation process : future research
Contexte
Period: 2023-2024
Problem: Scattered insights, inefficient search
Team: Solo designer for international team
Tools: Dovetail
Where to start?
To begin, I needed to collect user feedback:
Feedback sources: Support tickets and discussions on our Discord.
Close proximity to users: Channels were created on Discord to directly gather player opinions.
Then, I conducted regular interviews to better understand their needs and identify improvement areas.
How to synthesize interviews?
To analyze interviews, I used a method inspired by Teresa Torres' book Discovery Habits:
Important quotes: I selected the most significant feedback.
User stories: Quick sketches to illustrate user scenarios.
Details: Additional information from interviews.
Audio/video excerpts: Labeled and easily accessible.
Improvement areas: Concrete recommendations to enhance the platform.
This information was centralized in a shared library, accessible to teams.
The final structure
The library was organized according to user experience stages:
Organization by stages: Feedback is classified according to different platform stages (registration, participation, etc.).
Identified opportunities: Verbatims are grouped by opportunities to facilitate improvement prioritization.
A living tool: This structure allows adding new feedback as it comes, facilitating future platform developments.
This library is now an essential tool for teams, enabling structured and continuous exploitation of user feedback to guide future developments.