Gamercraft - Building a User Database
How to consolidate user research for future projects?
The challenge: At Gamercraft, user insights were scattered across Discord, support tickets, and occasional interviews, slowing down product decisions and creating research redundancies.
My solution: I structured a centralized user research library, organizing all feedback by experience stages and identified opportunities, using a method inspired by Teresa Torres' "Discovery Habits".
The organizational impact: This library became the reference tool for all product decisions at Gamercraft, avoiding research redundancies and significantly accelerating discovery phases. The team could now rely on structured data rather than scattered collective memory, transforming our approach to user research from anecdotal to systematic.
Where to start?
To begin, I needed to collect user feedback:
Feedback sources: Support tickets and discussions on our Discord.
Close proximity to users: Channels were created on Discord to directly gather player opinions.
Then, I conducted regular interviews to better understand their needs and identify improvement areas.
How to synthesize interviews?
To analyze interviews, I used a method inspired by Teresa Torres' book Discovery Habits:
Important quotes: I selected the most significant feedback.
User stories: Quick sketches to illustrate user scenarios.
Details: Additional information from interviews.
Audio/video excerpts: Labeled and easily accessible.
Improvement areas: Concrete recommendations to enhance the platform.
This information was centralized in a shared library, accessible to teams.
The final structure
The library was organized according to user experience stages:
Organization by stages: Feedback is classified according to different platform stages (registration, participation, etc.).
Identified opportunities: Verbatims are grouped by opportunities to facilitate improvement prioritization.
A living tool: This structure allows adding new feedback as it comes, facilitating future platform developments.
This library is now an essential tool for teams, enabling structured and continuous exploitation of user feedback to guide future developments.